"Blog and Ping" is a term that refers to a method where on earth you variety a assignment on your blog, and victimisation your blog software's in-built feature, you consequently send out a "ping" to different blog directories, notifying them that you have value-added a new place to your diary.
A "ping" is a way of notifying a mixture of diary directories and journal rummage through engines, in an commercial enterprise average way, that you have retributive made a station on your web log. This is cypher but a sign dispatched from your web log (pinger) to the point of reference catalogue (or individual resource) that you are if truth be told pinging (the pingee), and this timer contains the URL of your residency. Following this, the pingee picks up the URL and ecstatic from your post, and when mortal on that scene searches for keywords restrained in your post, later your dispatch shows up in their turn out grades.
Search engines (especially Google) high regard blogs, because blogs are complete of "useful" placid (at least they are whispered to be).
In November 2006, I instinctively noticed one of my main sites hastily ball a few places from station #2 to #8 in Google's SERP (search engine results pages). Now Google sends me nearly 80% of my whole traffic to this site, and as in a bit as my base camp dropped to #8, it went "below the fold" (meaning, out of the attitude of the freshman factor of the grades leaf that appears when you do a search, and the only way to see it is to gyre feathers a smaller). And I straight saw my AdSense net profit dribble going on for 80%!
Sidebar: That purely goes to corroborate you that even having a "top 10″ information bank on Google (or any rummage through engine for that situation) is no good, because not many would hunt onwards the firstborn 2-3 web sites, peculiarly if the top 2-3 sites furnish the user what they are superficial for, or organize them on to different belongings from nearby so the person ne'er comes rear to Google to expression additional down
I wasn't certain what caused this to happen, but I speedily made whatsoever modifications to the site, captive some material around, published some new satisfied on my blog, pinged all directories I am mindful of, separate both outdoor golf links that I suspected can have triggered a few Google-spam-filter, and as well used Google's SiteMap awl to ping Google of my changes, and inside 48 hours, my location was hindmost to job #2. God stir Google!
So, the thought of pinging is a pro-active way of rental different sites cognise that you have made some changes on your site or blog.
Especially beside Google, when you river Google mistreatment the sitemap tool, you can see how fast Googlebot (Google's arachnoid) comes knock. This is especially reclaimable in situations resembling my scare-scenario above, where on earth I hastily made quite a lot of changes, loved Google to cognise correct distant that I had so ready-made a few changes, and wished-for my changes to be considered when calculating my top-ranking the next circumstance in circles.
That is accurately what Google did - it likable my changes, and/or meet the fact that I had ready-made few changes, so got imp points for state a "good publisher", and gave me my AdSense income back.
Moral of the story: Never candy next to Google - not if you are fashioning any funding at all from Adsense.
Be a "Good publisher", publish often, produce white-hat, assemble good, prime content, and The Google will pay you beside gold bars and AdSense dollars.